Alibaba's Qianwen APP has rolled out the "CNY 3 Billion Free Orders" campaign today, which will span from February 6 to 12. Upon updating the APP, users will automatically be gifted a 25-yuan free order card, redeemable at over 300,000 tea beverage outlets. This campaign stands out for its low entry barriers and versatile application scenarios, sparking robust market enthusiasm. Alibaba has earmarked a staggering 3 billion yuan for the "Qianwen CNY Treat Plan," marking a new benchmark in CNY marketing expenditures. Its strategy of "direct free orders plus ecosystem synergy" accurately aligns with user demands, offering an innovative blueprint for the industry. In the wake of this campaign, tea beverage stocks have witnessed a surge. Lately, several internet behemoths have pivoted their CNY marketing strategies from "vying for payment scenarios" to "competing for AI entry points." Notably, Yuanbao App, Baidu, and Douyin are at the forefront, striving to nurture user interaction habits with AI, gain the upper hand in AI applications, and foster the formation of user habits.