Recently, Alibaba has been fervently championing the Qianwen App. Not only has it earmarked a staggering 3 billion yuan to initiate the 'Spring Festival Treat Plan,' but it has also secured exclusive sponsorship rights for four prominent Spring Festival Galas marking the Year of the Horse. In a parallel move, Taobao Flash Sale has decided to embellish its rider outfits with the Qianwen logo.
Back in autumn 2025, Taobao Flash Sale and Ele.me collaborated to roll out a fresh line of orange-hued uniforms for urban riders. These uniforms are adorned with logos representing brands from both Alibaba and Ant Group.
Furthermore, the Qianwen App has unveiled the '3 Billion Yuan Spring Festival Free Order Extravaganza.' Users who update to the latest version of the app are eligible to claim a 25 yuan free order card with no minimum spending requirement. This versatile card can be utilized for a variety of purposes, such as indulging in milk tea, shopping for New Year essentials on Taobao Flash Sale, ordering takeout, and even enjoying the novelty of 'one-sentence free milk tea orders.'