On February 6, 2026, Alibaba's Qianwen app officially rolled out the "3 Billion Yuan Free Orders for the Spring Festival" promotion, enabling users to order milk tea at no cost by simply using one AI-generated sentence. The initiative swiftly captured public attention, and by the time of reporting, the Qianwen app had climbed to the pinnacle of the Apple App Store's free chart. Users who update the Qianwen app to its latest iteration can directly redeem a 25-yuan free order card with no minimum purchase requirement, which is valid at over 300,000 milk tea stores across the country. This card can also be utilized for purchasing New Year's essentials on Taobao Flash Sales and for placing takeout orders. For every new friend successfully invited, both the inviter and the invitee receive a 25-yuan free order card, with a cap of 21 cards (amounting to 525 yuan) per individual. Accumulating three new friend invitations within a single day grants an extra opportunity to win a Qianwen AI Lifestyle Card valued at 10,000 yuan. The second phase of the campaign will commence on February 13, allowing users to claim cash red envelopes, with a maximum of 2,888 yuan up for grabs.
