During the Spring Festival, Alibaba's Qianwen App rolled out a promotional campaign, offering "3 billion yuan worth of free orders during the Spring Festival", and enticing users with complimentary milk tea vouchers. Nevertheless, within a mere three hours of the campaign's launch, minor system glitches emerged, barring some users from accessing the 'Qianwen's Treat' page. Ali promptly addressed the issue, announcing that it would bolster resources to ensure the uninterrupted flow of the campaign. This initiative not only provided free milk tea but also functioned as a 'user acquisition' endeavor, where users could extend invitations to newcomers and receive perks such as AI lifestyle cards and cash red envelopes. However, the campaign encountered hurdles as the sharing links for Qianwen's red envelopes were obstructed, and sharing on WeChat necessitated switching to copying a code, underscoring the challenges AI applications encounter within Tencent's ecosystem when it comes to social fission. Despite Qianwen's success in attracting millions of users through this campaign, there is still room for improvement in system stability and service experience. Acquiring a substantial user base remains a pivotal challenge for Alibaba's AI ecosystem strategy.