On February 2, 2026, Qianwen APP made a groundbreaking announcement, revealing a staggering 3 billion yuan investment to kickstart the 'Spring Festival Hospitality Initiative', set to commence on February 6. Throughout the Spring Festival period, Qianwen APP will join forces with various entities within Alibaba's expansive ecosystem, such as Taobao Flash Deals, Fliggy, Damai, Hema, Tmall Supermarket, and Alipay. Together, they will extend an invitation to people nationwide, offering them the chance to indulge in dining, entertainment, and leisure pursuits through complimentary orders, accompanied by generous cash red envelopes. Moreover, Qianwen APP proudly declared its exclusive sponsorship of the Spring Festival Galas hosted by four prominent satellite TV channels: Dragon TV, Zhejiang TV, Jiangsu TV, and Henan TV. As viewers tune in to these festive extravaganzas, they can engage in interactive activities and seize red envelopes directly through the Qianwen APP.