On January 29, analysts from Wedbush highlighted that Apple's (AAPL.O) artificial intelligence (AI) strategy will take center stage during its upcoming earnings call. According to reports, Apple is overhauling Siri and has chosen Google's Gemini model as the core technology underpinning the revamped version of its virtual assistant. Moreover, the tech giant has recently onboarded a leading AI researcher and broadened the scope of its Senior Vice President of Hardware Engineering to encompass design-related tasks. Analysts assert that this is a pivotal juncture for Apple to lay out its AI roadmap and expedite its AI initiatives by 2026. They also believe that Apple's management team possesses the expertise to drive significant advancements in the AI domain.
