When OpenAI first ventured into the advertising business, its pricing strategy was on par with that of highly sought-after video programming, akin to the popularity and pricing scale of the National Football League (NFL) in the United States. This pricing was significantly higher than what social media giants like Meta were offering. However, in contrast to Meta and Google, OpenAI currently falls short in providing advertisers with granular data on ad inquiry responses. Additionally, it lacks the capability to track whether the advertisements have spurred conversion actions, such as purchases or website visits, among ChatGPT users.
