On January 15, the Financial Times published a report stating that Apple Inc. has steered clear of the expensive race to develop AI models and build AI infrastructure. However, the tech giant may still emerge as a pivotal player among companies dominating this cutting-edge field. This week, Apple revealed a partnership with Google, announcing plans to leverage the Gemini model to enhance iPhone features and bolster Siri's capabilities. Earlier, OpenAI had passed on the chance to become Apple's exclusive custom model provider, opting instead to concentrate on developing its own AI-powered devices.

Apple's comparatively moderate investment in AI has sparked concerns among some investors, who fear the company might fall behind its competitors. Nevertheless, Apple is in the process of constructing its own 'private cloud computing' infrastructure, designed to securely process user AI queries. Despite challenges like talent attrition, Apple is forging ahead with its AI strategy by combining collaborative efforts with in-house development.