Adam Mosseri, the head honcho at Instagram, recently made a bold prediction: by 2025, generative AI will completely dominate social media feeds, with AI-generated content outpacing non-AI content on platforms. The so-called “authenticity” and unique personal expressions that creators once depended on can now be easily mimicked by virtually anyone using readily available tools. Mosseri is convinced that feeds are being inundated with “synthetic content,” prompting social platforms to reevaluate how they differentiate between genuine and counterfeit content.
