Recently, Mixue Ice Cream & Tea has been actively making strides in the realms of AI and logistics supply - chain technology. The company has set up Xuewang Ai Zhihui Technology (Zhengzhou) Co., Ltd., boasting a registered capital of 50 million yuan. Its business scope is quite extensive, encompassing emerging energy technologies, as well as the development of artificial intelligence theories and algorithm - based software.

Simultaneously, Mixue Ice Cream & Tea has established several intelligent supply - chain subsidiaries, some of which are deeply involved in artificial intelligence applications. Moreover, the brand is also forging ahead with its 'Internet + Transparent Kitchen' project. In the future, it plans to incorporate AI recognition technology to closely monitor food quality.

Supply - chain management stands as one of the core strengths of Mixue Group. According to its mid - year financial report for 2025, the revenue in the first half of the year soared to 14.875 billion yuan, marking a year - on - year increase of 39.3%. The number of its global stores has also surged to 53,014, with nearly 10,000 new stores opening within a single year.