In 2024, New York State witnessed a historic moment as Governor Kathy Hochul put her signature on the first U.S. bill, S.8420-A/A.8887-B, which is uniquely focused on AI-generated content. This groundbreaking legislation obliges advertisers to explicitly reveal any synthetic character content produced by AI in their advertisements. Moreover, it specifies that if the name, likeness, or image of a deceased individual is utilized for commercial gain, written consent must be procured from the executor or heir of that person's estate. This strategic move is designed to boost transparency in advertising and safeguard the rights of both consumers and artists. It echoes the widespread concerns from diverse sectors regarding the absence of proper regulation around AI. As the bill is put into practice, advertisers and other relevant entities need to tread carefully to ensure compliance, thereby equipping consumers with a greater amount of information.