On December 11, the Douyin E - commerce Qianchuan Conference took place in Shanghai. During the event, Lu Zhonghao, who heads Douyin E - commerce Qianchuan, introduced the brand - new marketing product “Qianchuan Chengfang”.

This innovative product harnesses the power of AI technology to construct a one - stop intelligent marketing system. It revolves around three fundamental capabilities: strategic hosting, dynamic intelligent services, and precise recommendations. The system spans the entire merchant operational journey, encompassing aspects like cost management, intelligent business operations, and incremental customer acquisition.

In addition, Douyin E - commerce unveiled two policies that are highly beneficial to merchants. Firstly, the technical service fee for orders generated through the “Qianchuan Chengfang” product will be slashed to 0.6%. Secondly, a multi - billion - yuan coupon subsidy plan has also been put forward.