In Brussels, authorities have initiated an antitrust investigation. The focus is on determining whether Google's AI Overviews and AI models are utilizing content from publishers and YouTube creators without offering equitable terms or giving them the option to opt out, which could potentially be detrimental to competitors. This kind of practice, if proven, might go against the principles of fair competition in the market. In the European context, where fair business operations and protection of various market players' interests are highly valued, such an investigation holds significant importance.
