Huatai Securities has unveiled its 2026 annual forecast for the media sector, underscoring the imperative to concentrate on the upward trajectory of gaming products and to uncover pioneering prospects in AI applications. As we look towards 2026, three pivotal investment avenues within the media industry merit attention:

Firstly, the gaming industry. A bottom-up approach is advised to pinpoint companies with outstanding performance α (alpha). The sector is poised for sustained growth, with some existing operational products projected to witness ongoing revenue surges, coupled with the anticipated launch of numerous major new offerings.

Secondly, the AI application landscape. Bolstered by the quantum leap in large model capabilities and a decline in inference expenses, the adoption rate of AI applications is expected to soar, potentially propelling Agents to a critical inflection point. Notably, the swift commercialization of avenues like AI-powered advertising and AI-driven e-commerce holds immense promise.

Thirdly, the film and television sector. Spurred by favorable policies, the content supply landscape is set to undergo continuous refinement. AI technology has been seamlessly integrated into the production workflow, with commercial implementations such as AI-generated comics and dramas being rapidly rolled out.