The Sora App, a video - centric application launched by OpenAI in October this year, was developed on the foundation of the Sora 2 model. In a mere five days after its debut, the app soared past the one - million download mark, outpacing the growth rate of ChatGPT. It also shot to the top of the free apps chart on the App Store, hinting at its potential to become a smash hit.

However, the user retention rate of the Sora App has been on a steady decline. It plummeted from 10% on the first day to 2% after seven days and further down to a mere 1% after 30 days. At present, with less than 60 days elapsed since its launch, the retention rate is on the verge of hitting 0%, and its ranking has dropped to the 22nd spot.

In an attempt to fuel growth, OpenAI rolled out three significant new features one after another. It also lifted the invitation - code restrictions in certain countries and launched an Android version. Yet, these initiatives have failed to resonate well with users. According to user feedback, problems such as subpar algorithms, ill - conceived feature designs, and watermarks that mar the user experience are the main culprits.

Currently, the Sora App remains confined to the tool - type application category, with most high - quality content being exported to other platforms. As a company primarily focused on pure AI research, OpenAI is facing formidable challenges in its subsequent operations. It seems highly improbable that the Sora App will evolve into a social media sensation.