Data recently published by Similarweb reveals that generative artificial intelligence (AI) is swiftly transforming into a fundamental component of internet infrastructure, with its significance now on par with that of conventional social networks. In September 2025, the number of global monthly webpage visits to generative AI services soared to 7 billion, marking a staggering 76% year-on-year increase. The traffic volume generated by these services is now nearing that of mainstream social media platforms. The mobile sector witnessed even more remarkable growth, with conversation sessions multiplying fivefold and app downloads experiencing a dramatic 778% surge. Over the past year, visits to generative AI websites have surged by 76%, unique visitor numbers have climbed by 58%, and app downloads have skyrocketed by 319%. These figures collectively suggest a significant shift in user behavior, with individuals increasingly favoring AI-powered conversational tools over traditional search engines.
