Recently, during the launch event for the Mate80 series, Huawei teamed up with RoboTech Intelligence to introduce the 'Smart Hanhan' AI toy. This innovative toy flew off the shelves as soon as it was released. Even after several rounds of restocking, the market demand still far outstripped the supply. By December 3rd, Huawei's self-operated flagship store on JD.com displayed an out-of-stock status for the toy, with pre-order numbers soaring past 3,000 units. On the resale market, the price of 'Smart Hanhan' has seen a general uptick, with sellers asking anywhere from 450 to 660 yuan.

Does the skyrocketing popularity of 'Smart Hanhan' herald a resurgence in the AI toy market? According to merchants in Huaqiangbei, Shenzhen, there's been a noticeable uptick in both online and offline inquiries and sales of AI toys lately. However, the industry still grapples with significant hurdles. The domestic market is plagued by severe product homogenization, where many toys lack distinct features or innovations. Coupled with high return rates, these issues act as bottlenecks, stifling the further expansion of the AI toy market and preventing it from achieving explosive growth.