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Recently, media outlets have reported that in the latest Android beta release of ChatGPT, numerous lines of code have surfaced, labeled as 'featured ads'. These code snippets contain references to commercial advertising elements, including phrases like 'search ads', 'search ad carousel', and 'marketplace content'. This discovery follows earlier reports indicating that OpenAI is contemplating the delivery of personalized advertisements, leveraging user interaction memories as a basis for targeting. To bolster its advertising capabilities, OpenAI has reportedly lured top advertising talent away from industry giants such as Google and Meta. Additionally, the company has been actively posting job listings related to advertising on LinkedIn, further signaling its intent to venture into the advertising realm.
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