Following the release of Baidu's financial results for the third quarter of 2025, key executives—Robin Li, Luo Rong, Shen Dou, and He Junjie—participated in the earnings call, fielding inquiries from analysts.

Robin Li emphasized that the Wenxin Large Model 5.0 is a cornerstone for Baidu's product ecosystem, conferring critical capabilities. Moving forward, Baidu intends to concentrate on core areas and foster growth through strategic application deployments.

Shen Dou disclosed that Baidu Cloud's growth rate outpaces the industry average. Looking ahead, the company aims to achieve high-quality growth by leveraging its technological prowess and responding to market demands.

Luo Rong highlighted Baidu's efforts to build competitive advantages through the Wenxin Assistant and Wenxin Yiyan, in response to the increasingly blurred lines between search functionalities and chatbot interactions.

He Junjie unveiled newly introduced AI-native businesses, underscoring their growth potential and profitability prospects.

Robin Li also outlined Baidu's strategic direction for its Apollo self-driving taxi service, focusing on scaling operations, pursuing global expansion, and introducing innovative business models in 2026.

Luo Rong expressed confidence in the vast commercialization potential of AI-driven search. However, he stressed that Baidu currently prioritizes enhancing user experience above all.

He Junjie provided insights into the rationale behind asset impairments and announced plans to ramp up AI investments, with anticipated improvements in profit margins expected next year.

Furthermore, Baidu is in the process of evaluating stock repurchase mechanisms and exploring various avenues to deliver value back to its shareholders.