Galaxy Securities has highlighted that, starting from 2025, the media industry has witnessed substantial year-to-date growth, propelled by factors such as AI advancements and the performance rebound in certain segments. Looking forward, the crux of the media industry will continue to revolve around the creation of high-quality content. Positioned strategically in the mid-to-upstream sectors of both the industrial and value chains, high-quality content remains a coveted and scarce resource. Consequently, the long-term value proposition of companies engaged in producing such content remains steadfast and unaltered. Moreover, as AI technology continues its relentless march forward, a productivity revolution looms on the horizon. The integration of AI with content creation is poised to enter a substantive and transformative phase. This synergy is expected to enhance content production efficiency significantly while simultaneously reducing production complexity. Furthermore, AI technology holds the promise of unlocking novel business models and innovative approaches, thereby facilitating a more effective presentation and monetization of high-quality content.