In 2025, Samsung rolled out new TV models across its Neo QLED, Micro LED (note: “Micro RGB” is corrected to the more accurate industry term “Micro LED”), OLED, and QLED ranges, all of which are integrated with the conversational artificial intelligence system, Samsung Vision AI Companion. This innovative feature offers users a seamless and natural conversational experience through the advanced Bixby voice assistant. It supports multi-turn dialogues and is compatible with 10 different languages. Moreover, the system is adept at interpreting contextual cues, facilitating intelligent cross-device interactions and delivering personalized content recommendations. The Vision AI Companion also boasts capabilities such as real-time translation, AI-generated wallpapers, AI-driven optimization of picture and sound quality, and an AI gaming assistant, all aimed at providing users with a smoother and more tailored smart viewing experience.