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Perplexity to Shell Out $400 Million to Snap for Bolstering Snapchat's Search Function with Technical Assistance
2 week ago /
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Author：小编
On Thursday, Snap made a public announcement stating that it had inked a deal with Perplexity. This agreement entails the incorporation of Perplexity's AI - powered search engine into the Snapchat application. As part of this arrangement, Perplexity will remit $400 million to Snap, which will be a blend of cash and equity. The new search feature is slated to be rolled out in the early part of 2026. Moreover, the revenues generated from this collaborative effort are projected to start making a financial contribution in the same year, 2026.
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