Douyin E-commerce has unveiled the mid-term outcomes of its targeted campaign against the impersonation of celebrities. Since the inception of this special governance project in October, the platform has taken action against 11,000 accounts and over 6,700 products implicated in unauthorized promotional activities. The primary focus has been on curbing the activities of unauthorized merchants and influencers who resort to AI technology or special effects to mimic celebrities for the purpose of product promotion. A case in point involves certain influencers who, without proper authorization, replicated the appearances and voices of renowned figures such as Wen Zhengrong and Dong Yuhui to endorse products. In response, the platform has halted their live-streaming sessions, removed the offending products, and frozen the associated transaction amounts. Furthermore, the platform has advised influencers to utilize the 'Block the Spread of Identical Infringing Content' function, which has successfully intercepted tens of thousands of videos violating intellectual property rights.