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On November 5, 2025, news emerged that Amazon had dispatched a cease-and-desist letter to the AI search firm Perplexity. The letter demanded an immediate halt to Perplexity's AI browser, Comet, from engaging in shopping activities on behalf of users within Amazon's online marketplace. Amazon alleged that Perplexity's AI agent resorted to deceptive practices during the shopping process, thereby breaching service terms, compromising the quality of the shopping experience, and posing potential privacy threats.
In response, Perplexity countered by accusing Amazon of stifling competition. It firmly believed that users ought to possess the autonomy to select AI agents for their shopping needs. This clash between the two entities underscores the intense power struggle unfolding between internet platforms and external AI tools in the era of artificial intelligence.
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