On October 20 (local time), OpenAI, in collaboration with actor Bryan Cranston, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and other performers' unions, issued a joint statement. The statement detailed enhanced cooperation aimed at curbing the spread of deepfake content generated by the AI video creation tool Sora. OpenAI has introduced an opt-in mechanism for the utilization of personal voices and likenesses within Sora, empowering artists, performers, and the general public with the autonomy to choose whether to permit the replication of their images. Additionally, the company has pledged to address any grievances swiftly and effectively.
