In 2025, Apple's strides in the artificial intelligence domain have been rather sluggish, causing it to lag behind competitors like OpenAI and Google. Its AI capabilities have shown signs of relative inadequacy, especially in terms of intelligence and generative prowess. John Sculley, the former CEO, cautioned that OpenAI had emerged as Apple's first genuine rival in the AI landscape. Despite Apple's ongoing investments in on-device AI technologies, including FaceID and intelligent photo categorization, it continues to grapple with challenges in the realm of generative AI and large-scale model applications. As the iPhone 17 series and iOS 26 are poised for release, Apple is ramping up efforts to integrate AI across various functional systems. This is particularly evident in the Apple Intelligence system, which is tailored to boost developers' efficiency, in the hope of making significant inroads in the AI sector.