Recently, the Motion Picture Association of America (MPAA) has formally cautioned OpenAI, urging it to implement robust measures to prevent copyright infringements associated with its newly released video generation model, Sora 2. Since its introduction, a multitude of AI-generated short videos featuring well-known film and television characters and brand logos have been uploaded by users, giving rise to significant copyright concerns.

Charles Rivkin, the CEO of the Motion Picture Association of America, emphasized that OpenAI should proactively assume responsibility for curbing infringements, rather than solely depending on reports from copyright owners to manage the situation. In response, Sam Altman, CEO of OpenAI, mentioned that the company plans to introduce more precise control mechanisms for copyright holders in the future and transition the platform to an 'opt-in' model. Nevertheless, he acknowledged that completely eradicating the misuse of intellectual property rights might not be feasible.

Previously, both Disney and Universal Pictures have taken legal action against the AI image generation platform Midjourney. Additionally, Disney has issued a warning to the AI startup Character.AI regarding similar issues.