In a blog post, OpenAI's CEO, Sam Altman, noted that the volume of user-generated video content has surged far beyond initial projections, yet a significant portion of these videos only reach relatively niche audiences. He underscored the pressing need to devise strategies for making the AI-driven video generation sector financially viable. Altman also disclosed that OpenAI intends to establish a revenue-sharing model with copyright owners who are keen on allowing users to create content featuring their characters. While the exact profit-sharing framework is still being refined, the company has indicated that it will roll out pertinent plans in the near future.