On October 2, according to TechCrunch, OpenAI made its first foray into the social media arena on October 1, launching Sora, an app powered by its video generation model Sora 2. The app allows users to create and share AI-generated video content, while also enabling them to incorporate their own likenesses into the generated virtual scenes. However, this move has raised concerns among several current and former OpenAI researchers, who question whether it aligns with the company's mission to 'develop advanced AI that benefits humanity.'