With the market transitioning from a phase of "incremental growth" to one centered on "retaining the existing customer base," a new normal has emerged, leaving enterprises grappling with widespread "growth anxiety." At the 2025 Tencent Global Digital Ecosystem Summit, Tencent QiDian Marketing Cloud underwent a sweeping upgrade. It unveiled a full-link marketing intelligent agent, with "Magic Agent" at its heart, offering enterprises innovative solutions to fuel growth. This upgrade boasts three key highlights:

Firstly, the core products of the marketing cloud have been thoroughly infused with AI capabilities. By integrating AI into these fundamental offerings, it aims to ease the "execution anxiety" faced by frontline business staff and boost marketing efficiency.

Secondly, the marketing decision-making engine, Customer AI, has made its debut. Built around the user experience, it delivers personalized interactions throughout the entire customer journey, facilitating model-driven precision marketing.

Thirdly, the marketing cloud intelligent agent has been elevated to Magic Agent, empowering enterprises to assemble "specialized yet adaptable" AI marketing teams.

In addition, the summit also marked the release of the "Tencent QiDian Intelligent Marketing White Paper." Presently, this solution has yielded tangible results across a range of industries, aiding enterprises in identifying fresh growth opportunities within their existing customer markets.