On September 10th, Beijing time, the tech website The Verge reported that at Apple's much - anticipated fall event, updates on a range of hardware products, such as AirPods, Apple Watch, and iPhone, were unveiled. Nevertheless, this event had a notably brief duration, lasting a mere 1 hour and 15 minutes. Moreover, in a significant portion of the promotional content, a highly relevant and trendy term - artificial intelligence (AI) - was conspicuously absent. In the tech world, AI has been a hot topic, driving innovation across various industries. Its omission in most of Apple's event promotions is quite out of the ordinary, as many tech companies are keen to highlight their AI - related advancements to attract consumers and stay competitive in the market.