In 2023, Elon Musk established the AI venture xAI, registering it as a public benefit corporation in Nevada. xAI pledged to positively impact society and routinely disclosed its progress towards non-financial objectives. This move came after Musk had departed from OpenAI, the AI organization he co-founded eight years prior. Initially, OpenAI operated as a non-profit entity, but it later transformed into a large-scale enterprise and secured billions of dollars in funding from Microsoft.