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Baidu's AI Generates Over 64% of Search Results, Digital Human Business Hits Nearly RMB 500 Million in Q2
2025-08-20 /
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Author：小编
During the second-quarter earnings call on August 20, Baidu's founder, Robin Li, announced that the company is significantly accelerating the transformation of its search capabilities. This transformation involves intelligent, structured, and multimodal AI responses gradually supplanting traditional static hyperlinks. Notably, in July, the share of AI-generated content on mobile search result pages surged from 35% in April to 64%. Furthermore, over 60% of the top-position displays on Baidu App's search result pages now feature rich media content. Regarding financial performance, the digital human business segment witnessed a 55% quarter-over-quarter revenue growth, amounting to approximately RMB 500 million in the second quarter.
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