Generative AI is reshaping the way people work, from full-time employees to freelancers. As coding copilots, design assistants, and AI-powered writing tools become more capable and accessible, creative and technical roles are starting to shift – if not become eliminated entirely. The pressure to adapt is growing across the board.

Fiverr CEO Micha Kaufman isn’t sugarcoating it. In a recent open letter to staff, he warned that AI is coming for everyone’s jobs, and the only way to stay relevant is to embrace AI tools and automation. Get better, get faster, or get left behind. 

Kaufman joined Rebecca Bellan on TechCrunch’s Equity podcast to help unpack what all of this means for the future of work – be it freelance or employed – and what you can do to survive. 

Listen to the full episode to hear about:

• How Fiverr plans to stay relevant as a human-powered marketplace in an AI-driven world
• Why Kaufman believes AI will raise the bar for everyone, but top talent can still stand out and earn more
• What new grads and early-career professionals are up against in today’s tough job market

Equity will be back Friday with our weekly news roundup, so stay tuned.

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.