On July 11, Kwak Noh-Jung, the CEO of SK Hynix, declared that the ongoing shortage of memory chips—a critical component in the computer, automotive, and consumer electronics sectors—might stretch well beyond 2030. He highlighted that customers are increasingly entering into long-term agreements, a clear indication that they expect the scarcity to endure for the foreseeable future. SK Hynix, alongside industry giants Samsung Electronics and Micron Technology, has emerged as a major beneficiary of the artificial intelligence (AI) surge. Significant investments from data center operators have fueled a sharp rise in demand for both conventional memory chips and cutting-edge high-bandwidth memory solutions. This buying spree has further widened the gap between supply and demand for memory chips, resulting in shortages across various sectors, including computers, smartphones, and automobiles. Kwak Noh-Jung emphasized that SK Hynix's internal analysis suggests this shortage could persist into the next decade, with customer feedback also pointing to a prolonged period of tight memory chip supplies.