For the first time in nearly three decades, Apple is allocating more than 10 cents of every dollar in revenue to research and development (R&D). In the first quarter of this year, its R&D expenditure accounted for 10.3% of its total revenue, with the growth rate doubling that of revenue growth. As Apple's CEO Tim Cook approaches the end of his tenure, the company is ramping up its R&D investment in artificial intelligence (AI) to keep pace with other tech giants. The market anticipates the launch of groundbreaking AI products from Apple. Analysts observe that Apple's current emphasis on AI mirrors its early focus on the iPod, yet the scale of opportunities in today's AI sector is vastly greater. However, Apple trails behind its peers in terms of capital expenditures and relies heavily on its partnership with Google. Looking ahead, Apple plans to recalibrate its investment strategies, with the bulk of R&D funds earmarked for talent acquisition and other initiatives, particularly in areas such as on-device artificial intelligence. Investors are closely monitoring the Global Developers Conference in June and the upcoming autumn product releases, hoping to see R&D investments materialize into tangible products. Nevertheless, Cook remains tight-lipped about the future product roadmap.