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On August 4, BoCom International issued a report asserting that NIO Inc. (09866.HK)'s LeDao L90 has adopted an aggressive pricing strategy, with the base model priced at RMB 265,800 and the premium Ultra version capped at RMB 300,000. Guided by this pricing approach and feedback from distribution channels, the bank forecasts that NIO's monthly sales will surpass the market consensus of 5,000 units. Furthermore, NIO's incremental improvements and cost reduction efforts are expected to draw significant market attention. Despite a 50% rebound in stock price from its lows, the company's 2025 price-to-sales ratio stands at a modest 0.85 times, indicating that even minor enhancements could propel further stock price gains. Consequently, BoCom International maintains its 'Buy' rating on NIO.
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