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Volkswagen Executive: Irrational Competition in China's Auto Market Undermines Brand Value with Price Cuts
2025-07-16 /
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Author：小编
Over the past two years, the Chinese automobile market has witnessed a surge in "price wars" and "involutionary" practices. Recently, Herbert Diess, Chairman and CEO of Volkswagen Group China, shared his insights on these phenomena in an interview with the German newspaper Handelsblatt. Diess noted that while competition in the Chinese market is intensifying, Volkswagen Group remains committed to its "In China, For China" strategy, aiming to tackle challenges through innovation and high-quality development.
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