On July 10, NIO's Joyway L90 officially kicked off its pre-sales campaign. At the event, NIO's founder, Li Bin, unveiled that the Joyway L90 will have a starting purchase price of 279,900 yuan, with a battery subscription plan commencing at 193,900 yuan. This innovative model is set to be officially launched by the end of July and deliveries are anticipated to commence from August 1.