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Maserati: Sales in China from January to May 2025 Plunge to 384 Units, Reflecting a Notable Year-on-Year Decline
5 day ago /
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Author：小编
Amidst the surge of domestic new energy vehicles, several foreign luxury car brands have resorted to substantial price cuts. The limited-time introductory price of the Maserati Grecale SUV has plummeted to RMB 369,600, significantly below its initial guidance price. Maserati's sales in China have witnessed a continuous decline, with merely 1,209 units sold in 2024 and a mere 384 units in the first five months of 2025. Other luxury brands, including Bentley, Rolls-Royce, and Ferrari, are also grappling with sales declines. In stark contrast, Xiaomi's YU7 series, offering cost-effective alternatives within the price range of RMB 250,000 to 330,000, poses a challenging dilemma for consumers between brand prestige and economic value.
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