Chery Automobile has recently unveiled the formation of a domestic business group, encompassing four primary business units: EXEED, ARRIZO, Fengyun, and QQ. This initiative aims to bolster Chery's market presence by consolidating its domestic operations. Li Xueyong has been named the general manager of this business group, tasked with orchestrating the harmonious functioning of the four units while also serving as the executive deputy director of the Marketing and Sales Management Committee.
For the first time, the EXEED business unit has been incorporated into the domestic system, with a focus on catering to the high-end fuel and new energy markets. The ARRIZO business unit, meanwhile, integrates the ARRIZO and Tiggo series, aiming to capture the economy-class fuel vehicle and hybrid markets. Fengyun specializes in the new energy sector, primarily promoting hybrid models, while QQ focuses on the small electric vehicle market, particularly targeting lower-tier markets.
Additionally, the JETOUR, i-WORLD, and iCAR business units will continue to operate independently, maintaining their distinct identities and strategies. Concurrently, Chery has established a new Marketing Service Center, with Liu Hening appointed as its general manager, to further enhance customer experience and service delivery.