On July 2, it was revealed that Tesla's global vehicle deliveries in the second quarter experienced a notable 13.5% year-on-year drop, totaling 384,122 units. This figure fell short of analysts' forecasts, which had anticipated 387,000 units. This substantial and persistent decline in sales occurs amidst Tesla's ongoing transition towards autonomous vehicles. Analysts attribute the sales downturn, in part, to consumer sentiment towards Tesla and its CEO, Elon Musk. As Musk becomes increasingly involved in political activities, Tesla finds itself facing heightened competition and brand pressure. In an effort to regain customer interest, Tesla has pivoted its strategy, focusing on vehicle updates and introducing low-cost financing options.