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JPMorgan Chase's Innovative Insight: Xiaomi Yu7 as the Electric Car Equivalent of China's "Labubu"
5 day ago /
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Author：小编
Following an investigation at Xiaomi's flagship store in Shanghai, analysts from JPMorgan Chase uncovered that the appeal of Xiaomi's electric vehicle, the Yu7, is rooted in a scarcity-driven demand model akin to that of the popular toy brand Labubu. In a research report published on June 29, JPMorgan Chase revealed that the Yu7 transcends being merely a means of transportation; its limited availability due to production capacity constraints has further fueled market enthusiasm. Furthermore, Xiaomi's differentiated strategy, tailored to specific consumer segments, cleverly avoids direct competition with other domestic startups in the new energy vehicle sector.
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