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On June 26, an insider from NIO Inc. (09866.HK) disclosed that the company will embark on a new strategic collaboration in the Macau market, effective July 1. This collaboration involves appointing Guangdong Hongyue Automobile Sales Group Co., Ltd. as the exclusive general agent for the region. As such, Guangdong Hongyue will oversee market operations, manage user service systems, and contribute to the development of the NIO, Roadster, and Firefly brands' ecosystem in Macau. The insider further noted that NIO intends to adopt an agency system in the Hong Kong market, with plans to enter the market in the fourth quarter of this year. Additionally, NIO is exploring the feasibility of implementing the agency model in other markets, including Azerbaijan and Brazil, with the aim of achieving broader market expansion at a reduced cost.
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