Today, June 15, marks the official kickoff of the inaugural leg of the 2025 New Energy Vehicle Promotion in Rural Areas, a collaborative endeavor spearheaded by five departments, including the Ministry of Industry and Information Technology and the National Development and Reform Commission. The event commenced in Rugao, Jiangsu province, with a noteworthy expansion in the number of participating new energy vehicle models, rising from 99 in 2024 to 124 this year, surpassing the 100-model milestone for the first time. This initiative is intricately aligned with policies aimed at facilitating trade-ins for new energy vehicles and addressing the deficiencies in county-level charging and swapping infrastructure, ultimately fostering the widespread adoption of new energy vehicles in rural markets.

Furthermore, the promotion will spotlight several county cities with robust market potential, hosting a series of bespoke events that leverage both online and offline promotional strategies. It actively encourages the engagement of all stakeholders involved in the production, sales, and financing of new energy vehicles, offering consumers a comprehensive promotional package that encompasses discounts on vehicle purchases, support for energy consumption, and robust service guarantees.