June 10th news highlights the persistent chaos in the 'zero-kilometer used car' market, which cannot be overlooked due to its detrimental effects. For automakers, while this sales model aids in clearing inventories, it simultaneously squeezes profit margins and may even exacerbate losses, undermining the ability to invest in product quality and innovation. This scenario poses a significant threat to the sustainable growth of enterprises. Consumers, while initially attracted by lower prices, are actually exposed to numerous risks. From an industry standpoint, 'zero-kilometer used cars' distort market fairness, disrupt the order of new and used car transactions, and skew market data. In the long run, this misleads resource allocation, compresses the operating space for compliant automakers and dealers, and impedes the healthy development of the automotive industry. Essentially, the proliferation of 'zero-kilometer used cars' represents a continuation of the automotive market's price war, emblematic of the industry's 'involutionary' and vicious competitive landscape. Consequently, it is imperative to confront this issue head-on, unite stakeholders, strengthen governance, enhance institutional norms, foster industry self-discipline, collectively foster a favorable market order, and propel the automotive industry towards high-quality development.