On June 9, the Beijing Municipal Bureau of Economy and Information Technology, alongside four other departments, jointly unveiled the "Implementation Plan for the High-quality Development of Beijing's Fashion Industry (2025-2027)". The plan underscores the importance of staying abreast with advancements in smart interaction, autonomous driving, and cutting-edge materials to forge stylish, high-quality automobiles. It aims to enhance the intelligent driving experience and transform vehicles into dynamic, mobile living spaces. The initiative encourages the development of premium new car models infused with advanced technology and modern fashion, while actively exploring opportunities in overseas markets.

Furthermore, the plan promotes the creation of all-sensory intelligent driving products, leveraging technologies like large-screen touch interfaces, holographic projections, and intelligent assistants. These innovations will explore pioneering applications within the vehicle, such as entertainment systems, health monitoring, and emotional perception. Concurrently, the plan advocates the adoption of modular platforms, brand collaborations, and information recognition technologies to offer personalized customization services tailored to user preferences.