On June 6, the 2025 China Auto Chongqing Forum commenced with a keynote address by Zhu Huarong, Chairman of Changan Automobile. During his speech, Zhu highlighted Changan Automobile's accomplishments in business operations, brand enhancement, technological innovation, and global expansion. However, he also acknowledged the intense competition within the automotive industry, which has exerted pressure on Changan's dealerships and workforce, posing challenges to sustainable development. Zhu emphasized that Changan Automobile remains committed to upholding product safety, quality, and service standards, while rejecting malicious competition that lacks ethical boundaries.

Furthermore, Zhu mentioned the pressing need to address issues such as the proliferation of brands, pricing disarray, and exaggerated marketing tactics within the Chinese auto market. Despite these challenges, he expressed optimism that the industry would revert to rational competition within the next 1-2 years.