On June 4th, Shao Mingfeng, Chief Brand Officer and Sales General Manager at RDI Automobile, lambasted the automotive industry's unspoken rule of leveraging "overloaded configurations + aggressive marketing" to command a premium on social media. He stressed that customers should not be burdened with the cost of superfluous features and excessive promotional efforts, emphasizing that automakers ought to design products tailored to user requirements to demonstrate genuine worth. RDI Automobile's models, including Dreamer, Zhiyin, Zhuiguang, and FREE, have been refined in accordance with a user-centric approach, encompassing vehicle specifications, electric performance, safety attributes, and after-sales support. Notably, in 2024, the Net Promoter Score (NPS) for RDI Dreamer users soared to an impressive 84%. Addressing internet users' inquiries regarding model pricing, Shao Mingfeng hinted at an upcoming "pleasant surprise".