BYD intends to launch pure electric vehicles conforming to K-Car specifications into the Japanese market in the latter half of 2026, with the ambition to compete against popular models like Nissan's "Sakura". The President of BYD Japan emphasized that small electric vehicles align well with the Japanese market, where K-Cars represent approximately 40% of the automotive sector. This initiative was welcomed by the President of Suzuki, who believes that electric vehicles can effectively harness their strengths in the light vehicle segment. BYD's move aims to capitalize on Japan's policy incentives and its own supply chain efficiency to capture market niches.